{"product_id":"mens-womens-new-balance-740-black-cement","title":"Men's\/Women's New Balance 740 \"Black Cement\"","description":"\u003cdiv\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003e\u003cstrong\u003eNew Balance 740\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003eMen's\/Women's\u003cstrong\u003e Shoes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003e\u003cstrong\u003eU740BO2 \"Unisex\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003e\u003cstrong\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003e\u003cstrong\u003eThe original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again.\u003c\/strong\u003e This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eProduct Bullets\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eABZORB midsole absorbs impact through a combination of cushioning and compression resistance\u003c\/p\u003e\u003c\/li\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eMolded TPU 'N' logo\u003c\/p\u003e\u003c\/li\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eReflective accents\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eAbzorb\u003c\/p\u003e\u003c\/li\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eSynthetic\/ Mesh\u003c\/p\u003e\u003c\/li\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003e\u003cp\u003eLace\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eStyle Number\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"sc-kdlMoT hdNdWs\"\u003eU740BO2\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eProduct Display Name\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\u003cli class=\"sc-eePzDA daknzh\"\u003e740\u003cbr\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eColor Description\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\u003cli class=\"sc-eePzDA daknzh\"\u003eBlack\/Black \u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eGender ID\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003eUnisex\u003c\/li\u003e\n\u003cli class=\"sc-eePzDA daknzh\"\u003eGeneral | Unisex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"sc-gIhonS eMuEqa\"\u003e\u003cstrong\u003eProduct Segment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"sc-hkJSjt bcdaWO\"\u003e\u003cli class=\"sc-eePzDA daknzh\"\u003eRunning 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